Your desired audience. Although its not the only thing that is important. Graphics play a huge role in catching attention no doubt but there are some social media secrets that only a few people know that would get you in the eyes of your audience if applied correctly.
- Write Headlines That Grab Attention
Attention-grabbing headlines are at the heart of grabbing attention. They ought to be short, relevant keywords but sufficiently stimulating to arouse curiosity. An apt headline could develop urgency or even become a solution. Headlines that pose questions, draw comparisons, or use figurative language will acquire even more appeal. - Tell Engaging Stories
Humans have this innate sense of bringing a story to life. Use this to your advantage and tell stories that bring meaning to your audience. Be it a story from your life, a customer’s story of triumph over adversity, or your audience’s exclusive look behind the curtain; storytelling creates an emotional connection that keeps the reader engrossed and engaged. - Use Eye-Catching Visuals
Visuals are a consideration here to gain attention on social media. Always use eye-catching images, engaging videos, or informative infographics to package your message. They should be of the highest quality, professionally designed, consistent with the tone of your brand, and optimized to suit each platform’s specifications to achieve greater effect. - Interact
It is the very nature of social media to engage, so keep the conversation with the audience going. Pose interesting questions ask for opinions, conduct polls and surveys. When people feel a part of the conversation, they willingly engage with the content. - Start with Engaging Emotion
Anything that triggers an emotion leaves a lasting imprint. Whether the emotions are humorous, moving, inspiring, or awe-inspiring, invoking an emotional trigger that resonates with the target audience will increase retention. Share posts that entertain and inspire them or address their pain points to elevate their engagement. - Share Knowledge and Information
The audience is hungry for insight. Build your credentials by giving expert advice, practical tips, and special insights. Offering value through rare information will ensure that your audience turns up again for more. - Be Flexible and Change Things Up
Be flexible enough to try out anything, be it styles, formats, or platforms of the content. Be updated on social media trends and notice how things have changed. Look at what your competition does, both good and bad, and learn from it. Keeping yourself relevant and changing your strategies constantly will give you an edge.