Is your online store design helping your business grow? Or are you uncertain if customers just visit your website and leave? Erase this uncertainty and learn the key elements for a high converting e-commerce website design and implement them on your online business store design now.
As the online world is progressing day by day the e-commerce space is becoming crowded by the day. Brands are running to compete in the online market to attract customers and build long lasting relationships.
This increased competition calls for you to implement new tactics and techniques for your store to stand out in the midst of a million more.
The best way to begin is to make your website design better. Website is the first thing about your online store that a customer comes across and judges your store from. Hence it is very important to have an appealing and eye candy website in context to your brand so that the customer wants to stay on it and explore deeper.
Why is it important to give attention to the design?
Study reports that an estimated 45% of the population stays on a website for about 10 seconds before they decide whether they want to continue exploring or close it and move on to another one. Those 10 seconds is why it is immensely important for you to focus on making a better website design. No matter how profitable your business idea is, the consumer will judge your business according to its visual appearance. Even a minute design detail can change a customer or a visitors change their mind or frustrated and lead to them leaving your website.
When asked how they prioritize in deciding what store to consider, 50% said visual appeal. But sadly, only 40% of the entire e-commerce population focuses on this report even after knowing their facts. Unless you want other stores to steal your customers just because they had a better website design, its high time to give some time in the visual appeal of your online store. Better the design, more the customer traffic.
Is this much time and effort on a design worth it?
Putting effort on your online store design helps your business in the following ways:
Creates a great first impression: a well designed website keep customers engaged and encourages them to explore further and click on more things on the website.
Keeps up with your competitors: customers prioritize easier use. If you have a website that is easier to use with simpler directions and language as compared to your competitor, customer automatically considers your website
Boosts up conversions: with a well designed and visually appealing website you can increase conversions of visiting audience to actual customers.
Improves your SEO rank: it helps with putting your website on an upper level when the customer searches for a keyword on the internet.
Raises your brand’s profile: Having an eye candy website make your brand more attractive and elegant and even if a customer did not buy anything from there they definitely keep the visuals in mind and talk about it with other people.
What are the key elements of an effective e-commerce website design?
- Clean, Responsive Design
A stunning, responsive design is simple to shop with on any device, boosts higher engagement, reduces bounce rates, and creates trust, which means users are more likely to convert. - Consistent Branding
Having a consistent color scheme, typography, and messaging gives your business a professional appearance and keeps you top-of-mind with your customers. Consistency also creates trust and positions your brand in their minds so they’ll be more likely to buy from you again. - Clear, Intuitive Navigation
Good menus and search make it easy to find what you’re looking for. An intuitive layout reduces frustration and keeps visitors coming back. That means more conversions. - Compelling Call to Action
Place CTAs like “Buy Now” or “Limited Offer” at the right spots to prompt customers to act immediately. Powerful language drives urgency and guides customers toward making a purchase. - High-Quality Photos and Videos
Clear, sharp photos enable customers to examine products up close and reduce uncertainty. Lifestyle photos and film enable customers to visualize in their minds how they will be employing products, and trust and intent to buy develop. - Streamlined Shopping Cart
A cart that enables you to save products, edit your cart quickly, and estimate shipping rates is less apt to be left behind. An efficient cart process will maintain the focus of your buyers on the purchase. - Seamless Checkout
Simple, streamlined checkout with auto-fill, guest checkout and minimal steps provides low friction. The less effort required in the process, the fewer are the chances of more individuals falling off along the way to successfully making the purchase. - Security Features
SSL encryption, secure payment gateways, and trust badges ensure customers regarding data security. A secure site instills confidence and promotes more secure transactions. - Multiple Payment Options
- Digital wallets
- Credit cards
- BNPL (Buy Now, Pay Later)
- Accept all of them
- Offer more ways to pay, less abandonment, and get found by more buyers.
- Contact Page with Multiple Options
Adding email, phone, live chat, and social media contact options gives support an extra boost. Easy access gives trust, assuages hesitant shoppers, and boosts conversions.